Icy Ling, CEO and Co-Founder of IC & Co


Perrier-Jouët Grand Brut's New Identity

11 Dec 2020

Maison Perrier-Jouët’s Classic Perrier-Jouët Grand Brut, which epitomizes a tradition of excellence and savoir-faire spanning more than 200 years, has been unveiled in a new design consistent with the history of the House and its cultural heritage.

The timeless elegance of Perrier-Jouët Grand Brut is reflected in their new bottle - directly inspired by that of Blason de France, the Perrier-Jouët prestige cuvée blended from the 1955 harvest. At a time when Champagne Houses designed new forms of bottles, Maison Perrier-Jouët once again demonstrated its independent spirit by keeping its initial bottle’s shape, resisting to the fashion trend. With its long, slender neck and softly rounded shoulders, the design of the new Classic bottle evokes the feminine & modern style of Perrier-Jouët champagnes.

Founded in 1811, Maison Perrier-Jouët has always had a special attachment to art and nature. These twin passions, passed on from one generation to the next, find their most emblematic expression in the anemone motif created by Emile Gallé, one of the masters of Art Nouveau – a movement whose creative freedom and unconventional observation of nature are shared by Maison Perrier-Jouët. The iconic flower is naturally present on the new Classic bottle, but it has been redesigned in a more generous form to reflect the House’s vibrant, extravagant interpretation of nature.

Grand Brut is the foundation on which Maison Perrier-Jouët built its reputation, a refined and balanced cuvée revealing the floral nuances of Chardonnay. It is a vibrant and stylish champagne characterised by delicate floral aromas, rounded out by fresh fruit and hints of buttery brioche and vanilla. This classic beauty with its new identity is now available on www.vintagecellars.com.au RRP $80.


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