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27 Aug 2025
Saint Laurent has unveiled its Fall 2025 campaign under the creative eye of Anthony Vaccarello, a study in restrained elegance and magnetic intensity. Shot by Gray Sorrenti, the images feature an ensemble of global icons including Hailey Bieber, Rosé, Liu Wen, Bill Skarsgård, Song Jia, Anok, Binx, Loli Bahia, Bukwop Kir, Jesse Sachet-Dufraisse, Grace Hartzel and Pascal Thulin .
The mood is unmistakably Vaccarello: sharp tailoring, sinuous silhouettes, and a sensual interplay of shadow and structure. Each frame distills the essence of Saint Laurent today—luxury stripped to its most powerful form, where every line feels deliberate, every gesture amplified.
Hailey Bieber’s presence embodies modern cool, Rosé channels effortless allure, while Liu Wen delivers her signature sophistication. Against Sorrenti’s lens, the cast becomes more than faces—they are avatars of Saint Laurent’s evolving story, carrying the house’s heritage into a new season with provocative clarity.
This campaign underscores Vaccarello’s mastery of balancing provocation with timeless appeal. The imagery is not just fashion—it is theatre of mood, attitude, and presence.
The Saint Laurent Fall 2025 campaign is now live globally. Explore the full imagery at saintlaurent.com and discover Anthony Vaccarello’s uncompromising vision.
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