21 Aug 2025
BOSS has unveiled its Fall/Winter 2025 campaign, placing the spotlight on a new generation of talent that embodies drive, ambition, and individuality. At its core are two electrifying names: Aaron Pierre, the classically trained English actor soon to debut as a DC superhero, and Ishaan Khatter, the Indian actor whose breakout performance in HOMEBOUND captivated audiences at the 2025 Cannes Film Festival.
They join a powerful ensemble of familiar BOSS ambassadors who continue to inspire across sport, music, and fashion. From S.COUPS, the celebrated leader of global K-pop phenomenon SEVENTEEN, to rising tennis champion Taylor Fritz, and international model Amelia Gray, the campaign celebrates those who forge their own paths while influencing culture on a global scale.
Set against a symbolic tunnel leading toward radiant light, the campaign film captures each star’s personal interpretation of what it means to “Be the Next” BOSS. Intimate portraits reveal their individuality while showcasing the elegant, tonally rich aesthetic of the BOSS Fall/Winter 2025 collection. From sage green to dusky grey and decadent chocolate tones, the season’s palette channels depth and warmth, reinforcing the timeless yet contemporary spirit of the brand.
Licensed BOSS Watches, Jewelry, and Eyewear also take the stage, with S.COUPS, Fritz, and Gray presenting the upcoming optical and sunglasses collections. Dutch model Parker Van Noord joins Gray to highlight further key timepieces and jewelry pieces, underscoring BOSS’s strength as a complete lifestyle brand.
A global 360-degree marketing push is set to amplify the campaign, with striking billboards and digital activations rolling out across major international cities. For Australia, the Fall/Winter 2025 collection is now available in BOSS boutiques, through selected wholesale partners, and online at boss.com.
