20 Aug 2025
Calvin Klein has always been synonymous with youthful rebellion and effortless sensuality, but its latest Fall 2025 denim campaign starring SEVENTEEN’s MINGYU takes the narrative into an electrifying new chapter. Released on August 19, the campaign channels the raw attitude of the 90s while pushing forward with sharp tailoring, bold graphics, and a modern play on layering.
MINGYU embodies Calvin Klein’s denim legacy with a fresh and magnetic presence. The standout CK Emblem print reimagines the house’s iconic monogram into a graphic allover pattern that injects both jeans and trucker jackets with a new edge. Alongside it, heritage shapes resurface in striking updates—the 90s Straight Jean in vintage and rich indigo washes feels as right for a casual logo tee as it does for a crisp button-down. The Slim Jean’s sleek fit refines the silhouette, while the Carpenter Jean offers a workwear-inspired toughness. For those who crave sharp lines, the 90s Taper Jean delivers a precise cut that bridges classic and contemporary.
Shot and directed by TORSO, the campaign imagery exudes an urban sensuality, amplified by MINGYU’s effortless charisma. More than a denim launch, this campaign cements Calvin Klein’s role as a global cultural force, where music, fashion, and street energy converge into a statement of individuality.
With the new Fall 2025 denim collection now available at calvinklein.com, this is more than just a wardrobe refresh—it’s an invitation to embrace the season’s most iconic denim revival.
