19 Aug 2025
Along the golden stretch of Bondi Beach, heritage and modern lifestyle have found a new union. Sydney-born footwear house EVERAU has officially partnered with North Bondi Surf Life Saving Club, weaving together warmth, safety, and a deep sense of community.
For generations, surfers have emerged from dawn sessions and instinctively pulled on their sheepskin boots — a ritual that softened the chill and became synonymous with coastal living. EVERAU, renowned for crafting footwear from 100% Australian A-grade Merino sheepskin, has taken this tradition and elevated it into a symbol of quality, luxury, and effortless Australian spirit.
North Bondi SLSC, established in 1906, has long safeguarded one of the world’s busiest beaches, protecting over 2.9 million visitors each year. The partnership acknowledges the powerful synergy between EVERAU’s craftsmanship in keeping Australians warm and the lifesaving club’s role in keeping them safe.
The collaboration goes beyond symbolism. EVERAU will support the club through local events, awareness campaigns, and initiatives that honour the coastal way of life. As Tina Dong, EVERAU Branding & Marketing Manager, expressed, “Home is not just four walls; it’s the salt air, the sand under your feet, and the people who look out for you. North Bondi SLSC lives and breathes that spirit, and we’re proud to stand alongside them.”
To celebrate, EVERAU has unveiled its Spring 2025 campaign, “The Feeling of Home,” filmed against the sunlit backdrop of Bondi Beach. It captures the universal pull of belonging — the reassurance that no matter where the journey leads, slipping into EVERAU takes you back to home.
From lifesavers on patrol to surfers chasing winter swells, this partnership reinforces a truth both brands embody: heritage and innovation are at their strongest when rooted in community. And at Bondi, that community is nothing short of iconic.
