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11 Aug 2025
For four decades, Jurlique has cultivated more than just skincare—it has nurtured a philosophy of beauty deeply rooted in nature, craftsmanship, and innovation. This year, the brand marks its 40th anniversary with a botanical milestone: the debut of the Intense Rose, a new farm-grown bloom that captures the spirit of the Adelaide Hills in every petal.
Created by renowned rose breeder George Thomson, the Intense Rose was years in the making. Its large, vivid petals shift from deep red to near-blue, exuding a fragrance that is at once intense and delicate. Its lineage includes the resilient Ruby, the striking Rhapsody in Blue, and the elegant Charles de Mills—heritage varieties that have shaped the rose’s unique character.
The limited-edition Intense Rose Balancing Mist (AUD 61) and Intense Rose Hand Cream (AUD 58) showcase this bloom in ultra-clean formulations, crafted from 100% natural origin ingredients and fragrance. The Balancing Mist combines the Intense Rose with Marshmallow Root for an airy, cloud-like hydration experience, while the Hand Cream blends rose with Chamomile and antioxidant-rich botanicals to nourish, protect, and leave skin beautifully scented.
This launch also introduces Jurlique’s new fine-mist mechanism and fully recyclable packaging—hallmarks of its commitment to both sensorial luxury and environmental responsibility. As a certified B Corp, the brand continues to uphold rigorous social and environmental standards while pushing the boundaries of conscious beauty.
The Intense Rose is more than a new ingredient—it’s a symbol of Jurlique’s enduring connection to nature, a living tribute to its heritage, and the beginning of a new chapter in botanical innovation. Available now at jurlique.com/au and Jurlique boutiques nationwide.
