26 Jul 2025
In the rarefied world of luxury fragrance, few names resonate with the same quiet authority as The House of Creed. This year, the maison unveils its new Creed Classics campaign—a tribute to its three most enduring masculine icons: Aventus, Green Irish Tweed, and Silver Mountain Water. Each is a masterstroke of olfactory craftsmanship, each a signature scent with its own tale of timeless elegance.
At the centre of the campaign is a milestone worth celebrating. In 2025, Aventus turns 15. A global bestseller since its debut, the fragrance has transcended trend cycles and generations, earning a permanent place in the fragrance wardrobes of discerning men worldwide. With heady citrus, assertive pineapple, smoky birch, and oakmoss, Aventus balances boldness and sophistication in a way few scents ever manage.
But Creed’s storytelling doesn't stop at one scent. Green Irish Tweed, a perennial favourite among gentlemen of taste, channels the quiet power of tradition. Its creation was influenced by the lush greenery and heritage of Linton Tweeds in Cumbria—suppliers to haute couture houses and keepers of craftsmanship. With vibrant peppermint, violet leaf, and earthy sandalwood, it wears like a perfectly tailored suit: confident, timeless, and never overdone.
Then there is Silver Mountain Water. Inspired by snow-capped peaks and crystalline rivers, this clean yet complex fragrance blends tea, blackcurrant, bergamot, and musk into something both invigorating and serene. The bergamot used in its composition comes from a fifth-generation Calabrian family estate, a detail that captures the House’s enduring devotion to rarity and artisanal sourcing.
Each fragrance is hand-crafted in France following Creed’s Millésime philosophy, which favours the finest natural materials, long maceration processes, and artisanal blending. The result is exceptional sillage and longevity, elevated further by the House’s uncompromising artistic vision.
Available now via creedperfume.com.au and select retailers, the Classics range is priced from AUD $499, with Aventus beginning at AUD $559. For collectors and newcomers alike, it’s a rare chance to experience the heritage of haute parfumerie—bottled.
