12 Jul 2025
There’s a new creative force electrifying the fashion scene, and it wears the unmistakable stamp of raw, artistic rebellion. This July, HUGO has unveiled its collaboration with London-based Nigerian artist Slawn, bringing a tidal wave of colour, attitude, and cultural crossover to the HUGO x RB by Slawn collection. If there’s one collaboration that refuses to be ignored this season, it’s this one.
Known for his vivid, graffiti-inspired style and a bold approach that bridges street art with cultural storytelling, Slawn has infused the HUGO collection with his distinctive aesthetic. Campaign visuals burst with kinetic energy, capturing Slawn’s irreverent humour and playful edge as he steps in front of the camera himself, adding an authentic personal narrative to the collection’s spirit.
At the heart of HUGO x RB by Slawn is a series of pieces emblazoned with Slawn’s signature doodles, expressive typography, and riotous splashes of colour. T-shirts and sweatshirts feature his raw brushwork and slogans that speak to freedom and self-expression, while tailored pieces and outerwear elevate streetwear into wearable art. Each piece feels like a canvas brought to life, offering fashion lovers a wearable fragment of Slawn’s subversive vision.
HUGO x RB by Slawn is a cultural statement. Slawn’s art is a direct dialogue with the streets—from London’s creative enclaves to the wider global stage—making HUGO x RB by Slawn an unfiltered testament to individuality and the fearless merging of art and fashion. It’s fashion for those who want to stand out, speak up, and leave their mark.
Available now at select retailers and via hugo.com, the collection invites anyone to step into a world where style is a statement and art has no boundaries.
