10 Jul 2025
When beauty becomes a force for environmental good, it feels less like a trend and more like the future—and Davines is proving just how impactful that future can be. This July, the Italian sustainable beauty brand launched its Ocean Keeper campaign, an ambitious initiative reminding us that the health of our oceans and the vitality of our daily routines are deeply intertwined.
For Davines, protecting water isn’t merely a corporate objective—it’s woven into the very DNA of how they operate. Since 2021, the brand has partnered with Plastic Bank, actively removing plastic waste from environments in Indonesia, the Philippines, Brazil, and more recently, Thailand. By last year, their efforts had prevented a total of 2,568 tonnes of plastic from polluting precious waterways, maintaining a 1:1 balance between the plastic Davines uses and the plastic they help remove. And the work doesn’t stop there. Around the globe, Davines teams and partners host local clean-up days, turning sustainability into community action.
Inside the company, innovation continues with eco-design principles driving product development. Less material, smarter design, recycled or renewable sources, and logistics optimised for lower impact—all of this is orchestrated to ensure Davines’ iconic products remain beautiful, inside and out. The brand’s goals are equally impressive: by 2030, they plan to halve total water consumption in their Davines Village headquarters and reduce the water used in production processes by a staggering 75% per ton of product.
The Ocean Keeper campaign isn’t just about raising awareness—it’s an invitation for everyone to join the mission. Customers who purchase an Essentials Refill Pouch and Conditioner are gifted a complimentary Essentials Shampoo 250ml valued at AUD $49.50, turning each refill into a gesture of support for ocean health.
Closer to home, Davines has also joined forces with Sea Shepherd Australia, a renowned non-profit dedicated to defending marine life and keeping coastlines pristine. Through two dedicated promotions, 5% of proceeds are being donated directly to support marine debris clean-ups along Australia’s shores—a powerful reminder that the oceans we save are the ones we live beside.
For those seeking a beauty ritual with true purpose, the Ocean Keeper campaign is a chance to nourish not only hair but the planet. Dive into the details and discover how your next salon visit could help protect Australia’s blue heart at davines.com.au.
