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Icy Ling, CEO and Co-Founder of IC & Co

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The Lipstick That’s Selling Out Fast: Why By Terry’s Rouge Opulent Red Couture Has Beauty Insiders Obsessed

19 Jun 2025

There’s a new red commanding the spotlight — and beauty lovers can’t get enough. Rouge Opulent Red Couture by By Terry is quickly earning cult status for one simple reason: it delivers everything you want in a luxury lipstick. Vibrant pigment, comfortable wear, and a touch of Parisian elegance in every swipe.

Housed in a sleek gold case, the formula combines skincare-level care with couture colour. Infused with rose oil, hyaluronic acid and camellia extract, this satin-finish lipstick glides on like a dream while nourishing lips with every application. The payoff? A luminous, rich red that lasts for hours without feathering or drying.

More than just a statement shade, Rouge Opulent Red Couture is designed to flatter a range of skin tones — making it an effortless go-to whether paired with an understated daytime look or full evening glamour. It’s the kind of red that turns heads for all the right reasons.

Now available at Mecca, Rouge Opulent Red Couture has already been spotted in the kits of some of Australia’s top makeup artists — and is selling fast. For those looking to update their signature lip this season, this may just be the red worth investing in.

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