16 Jun 2025
As the sun rises over Stuttgart this June, the BOSS OPEN returns in full swing, blending world-class tennis with fashion, flair, and immersive lifestyle experiences. For the fourth consecutive year, BOSS reprises its role as title sponsor of the ATP tournament at the iconic Tennis Club Weissenhof—and this year’s edition promises more than just a match. With the sponsorship extended through 2030, BOSS signals its unwavering commitment to a sporting legacy rooted in its hometown, while simultaneously expanding its influence on and off the court.
Leading the charge is BOSS ambassador and tennis standout Taylor Fritz, who will compete in pieces from the brand’s new BOSS Tennis capsule collection—designed to match performance with sharp style. Alongside him, the court will see the likes of Alexander Zverev, Ben Shelton, and Félix Auger-Aliassime—all embodying the spirit of competition wrapped in BOSS precision.
Off the court, the tournament transforms into a lifestyle destination. From the BOSS Bar and DJ-led entertainment zones to the brand’s immersive XP booth and curated pop-up shop, fans are invited to experience the BOSS universe. Limited-edition merchandise, sleek tenniswear, and signature fragrances await exploration—each echoing the brand’s ethos of 24/7 dressing and elevated casual cool.
This year, culinary excellence takes centre stage as BOSS’s own hospitality team partners with celebrity chef Johann Lafer to offer gourmet menus and live show-cooking sessions. VIPs and guests alike will enjoy an elevated gastronomic experience that matches the style of the game itself.
And for those seeking a deeper connection to the BOSS narrative, the live recording of the podcast “Becker Petkovic,” featuring tennis legends Boris Becker and Andrea Petkovic, will add a personal and insightful layer to the tournament experience.
BOSS OPEN 2025 runs until June 15. The full BOSS Tennis collection and exclusive tournament merchandise are available in select BOSS stores and online via BOSS.com. Whether you’re courtside or following from afar, the spirit of the game—and of BOSS—has never looked sharper.
