15 Jun 2025
Calvin Klein’s latest campaign arrives with a summer sizzle, starring actor and Golden Globe nominee Cooper Koch in a series of visuals that redefine classic sensuality. Shot by Mert Atlas, the campaign embraces Calvin Klein’s stripped-back, unmistakably confident identity—this time with a fresh twist that fuses technical innovation with wardrobe ease.
At the heart of the campaign is the new Icon Cotton Stretch underwear, a considered evolution of Calvin Klein’s legendary base layers. Featuring a stitch-free Infinity Bond waistband, the design elevates comfort while staying true to the label’s legacy of minimalism. Breathable, form-flattering, and cut to move with the body, this latest release brings a modern edge to everyday wear.
Koch also wears Calvin Klein’s signature Baggy Jean—lightweight, relaxed, and designed to go anywhere. Paired with the Classic Cotton Tank and Denim Shirt, the styling feels effortless, composed, and unmistakably current. Whether he’s gazing into the lens or caught in motion, Cooper Koch embodies the Calvin Klein man of now: grounded, alluring, and quietly assured.
Launched across Australia and New Zealand last month via calvinklein.com.au, the campaign channels Cooper’s raw magnetism and Mert Atlas’s cinematic precision to invite us to reimagine everyday staples—where sensuality lies not in excess, but in the perfectly measured details.
