10 Jun 2025
Maison FRED, The Sunshine Jeweler, has once again redefined modern High Jewelry with the unveiling of its 2025 collection—a radiant celebration of the House’s bold creative spirit and deep reverence for light. Through two poetic chapters, 1936 and Soleil d’Or Sunrise, the 19 new creations pay homage to the Maison’s luminous heritage, tracing a story of timeless elegance and joyful energy.
Founded in 1936 by Fred Samuel, the Maison has always championed a contemporary and versatile approach to jewelry, grounded in the free movement of pieces and a love for the sun’s transformative light. This collection channels that founding vision through flowing lines, vibrant colors, and an unrestrained sense of beauty.
The chapter titled 1936 draws directly from Fred Samuel’s early inspirations. The Art Deco arch motif, now a signature of the House, is reimagined in ten exquisite pieces. From Colombian emeralds set beneath upturned arches to Sri Lankan sapphires cascading through diamond vaults, each jewel offers a dialogue between geometry and sensuality. The Mozambique ruby pieces shimmer with deep Pigeon Blood hues, while Akoya pearl creations reflect the founder’s pioneering passion for cultured pearls—each piece designed to move gracefully with the wearer.
In the Soleil d’Or Sunrise chapter, FRED pays tribute to the Maison’s legendary yellow diamond, first discovered in 1977. Here, sunlight itself is distilled into jewelry. Transformable rings and earrings capture the shifting radiance of dawn and zenith, with brilliant yellow and white diamonds woven into fluid, draped designs. Every movement reveals a subtle play of light, echoing the sun’s daily dance across the sky.
Designed to be worn with ease, to illuminate the everyday and elevate the exceptional - FRED’s 2025 High Jewelry Creations reflect nearly nine decades of innovation and artistry. The collection speaks to a new generation of women and collectors who seek refined elegance with a liberated spirit.
Discover the collection at fred.com.
