05 Jun 2025
Tommy Girl Is Back—Aleali May Reboots an Icon for the Spring 2025 Generation
Tommy Hilfiger has reignited one of its most iconic archetypes—Tommy Girl—with a bold new vision for Spring 2025. In collaboration with guest creative advisor Aleali May, the capsule reframes the original 90s energy for a new era of cultural expression, individuality and style experimentation.
Once synonymous with youthful Americana and pop-culture cool, Tommy Girl is now reinterpreted through the eyes of today’s fashion disruptors. Aleali May, a fixture at the intersection of streetwear and high fashion, injects the capsule with her signature edge—mixing prep with unapologetic attitude. “Tommy Girl was never just a look. It was a movement,” she says. “This version is about every girl who dares to be unapologetically herself.”
The Spring 2025 collection hits hard with varsity silhouettes, frayed denim minis, shrunken tees, bandeau tops and a rhinestone-studded ringer dress that’s part nostalgia, part now. A rugby shirt and trucker jacket dial up collegiate prep with a rebellious twist, while salt-washed denim in soft California tones keeps it effortless. Satin star badges and statement hardware lend a collectible, archive-inspired edge.
Fronting the campaign is Jang Won-Young, newly appointed Tommy Jeans ambassador and Elle Hong Kong cover star, joined by Aleali May, Samara Cyn, Lindsay Vrckovnik and Eniola Abioro. Each brings their own unapologetic version of Tommy Girl—bold, expressive, and full of self-authored cool.
Captured through the lens of Clara Balzary, the campaign pulses with modern energy—less a nod to the past than a full-throttle reimagining. Tommy Girl isn’t looking back; she’s rewriting the rules in real time.
The Spring 2025 collection is now available at tommy.com, in Tommy Hilfiger stores globally, and via select retailers.
