30 May 2025
The Chloé Spring/Summer 2025 Eyewear campaign arrives like a breeze of lightness, freedom and modern femininity. With a soft yet determined voice, it captures the essence of a summer that feels instinctive, sensual, and full of optimism—qualities long synonymous with the house of Chloé.
This season’s collection radiates that familiar longing for warmer days. Under the creative direction of Chemena Kamali, Chloé leans into fluid lines, sun-washed tones and refined detailing, delivering a poetic balance between precision and emotion. The materials speak to craftsmanship—think luminous metals, sculpted acetate and gradient lenses that shift like sunset light. It's eyewear made to be lived in, loved and passed along.
The highlight is the Aly style, the first eyewear silhouette designed under Kamali’s direction. Featuring an interplay of metal and mixed materials, Aly is anchored by ethereal triple-gradient lenses that lend a dreamlike haze to everything they see. It sets the tone for a lineup that includes the CH0278S, with its double-bridge full-metal frame and laser-engraved details, and the CH0286S, whose oversized square silhouette pairs structured acetate with metallic temples in perfect proportion. For optical wearers, the CH0287O brings a soft transparency and elegant metal accents that flow seamlessly from lens to temple.
From sun-soaked escapes to everyday street style, Chloé Eyewear SS25 offers more than function—it becomes a feeling. A soft confidence. A declaration of identity wrapped in light.
The full collection is now available at select optical retailers and luxury boutiques nationwide.
