Icy Ling, CEO and Co-Founder of IC & Co

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11 Aug 2021

David Jones just announced that the highly coveted underwear brand SKIMS is coming to Australia. The luxury department store will be the exclusive stockist of the brand which will be available online in select David Jones stores nationally this spring.

Co-founded in 2019 by Kim Kardashian West and Jens Grede, SKIMS is creating the next generation of underwear, loungewear and shapewear, setting new standards and consistently providing solutions for everybody. The offering includes technically constructed shapewear that enhances curves, underwear with invisible support and smoothing qualities and breathable loungewear for indoors and outside.

“I’m so excited to see SKIMS launch in Australia and can’t wait for everyone to experience the brand in real life at David Jones” comments Kim Kardashian West, Co-Founder of SKIMS. “The quality, fit and feel of our collections are so important and I’m thrilled customers will now be able to experience that first-hand”.

David Jones General Manager, Womenswear and Accessories, Bridget Veals comments: “As a brand that supports and celebrates size inclusivity and body positivity, we are absolutely thrilled to be the exclusive bricks and mortar retailer in Australia to stock SKIMS. We understand that SKIMS is already a highly sought after brand in our market so we are delighted that we can make SKIMS accessible for our customers to try and engage with in store with support from our team of fitting experts and of course shop via our website.”

To showcase the exceptional fit and quality of SKIMS, David Jones will have an extensive range of SKIMS underwear, shapewear and loungewear available this month including Seamless Sculpt, Core Control, Cozy Collection, Fits Everybody, Stretch Rib and Sleep Jersey.

Discover SKIMS at David Jones www.davidjones.com/skims .

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