Icy Ling, CEO and Co-Founder of IC & Co

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Skincare, Simplified—al.ive body Expands Its Vision with the Launch of al.ive skin

21 May 2025

al.ive body, the Australian brand known for turning everyday care into elevated ritual, officially entered the skincare space on May 20th with the launch of al.ive skin—a thoughtfully curated 7-piece collection designed to streamline modern routines without compromising on performance.

Created by interior designers and founders Alisa and Lysandra Fraser, al.ive skin was developed in response to beauty fatigue. “We were burnt out from the complexity of current skincare,” they explained. “So we designed a routine that fits into your life—not the other way around.”

Each product blends native Australian botanicals with science-backed formulations. From the Silky Gel Cleanser to the Daily Defence Serum and Luminous Face Oil, the range is minimal in steps yet intentional in function. Two moisturiser options—Hydrating Gel Cream and Nourishing Rich Cream—offer tailored hydration, while the Exfoliating Essence and Restorative Serum complete a concise, effective evening ritual. The entire line is vegan, cruelty-free, and palm oil free, with sustainable refill options available for core products.

Also introduced at launch were customisable skincare trays in 3- and 5-piece sets—modular, clean-lined, and designed for visibility. They reflect al.ive’s founding philosophy: that beauty and utility should coexist gracefully, on the shelf and in daily use.

Where many skincare lines demand more, al.ive skin offers less—but better. With clear day-to-night mapping and intuitive textures, the collection quietly redefines what effective, elegant skincare can look like.

The al.ive skin collection is available now at alivebody.com.au and select retailers nationwide.

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