20 May 2025
For Spring/Summer 2025, Gucci introduces a new chapter in travel-focused style with its latest Global Travel Retail-exclusive sunglasses campaign—crafted for cosmopolitan travellers and unveiled across key airport and boutique locations worldwide. The visuals, captured by photographer Tyler Mitchell, reflect a sun-drenched spirit of freedom, motion, and effortless sophistication.
The women’s style reimagines the cat-eye with a soft, architectural silhouette. Offered in timeless tones of black, havana, burgundy, and white, each frame is finished with a refined gold galvanic Interlocking G detail on the temples. Thoughtfully engineered for international wearers, this design includes multiple fit options—among them, a version with adjustable nose pads to ensure all-day comfort across time zones.
The exclusive men’s style takes on a more assertive tone with a bold square-shaped acetate frame and a sharp pantoscopic angle. Embellished with a three-dimensional Gucci logo at the temples, the frame is available in black with silver galvanic hardware, or in two shades of havana paired with warm gold accents. Together, both silhouettes reflect a dynamic interplay of form, function, and house identity.
Part of a channel-specific retail strategy, the collection is presented at selected travel retail points, where immersive in-store experiences enhance the journey. In certain boutiques, visitors will encounter live artists creating bespoke art, merging luxury eyewear with interactive storytelling.
Gucci’s Spring/Summer 2025 Eyewear GTR collection is more than an accessory—it’s a statement in motion, crafted to accompany the modern traveller from gate to destination with distinction.
