20 Dec 2020
This season, Veuve Clicquot is not only going retro, it’s going “Retro, Chic!”, a celebration of the House’s prevailing love of beautiful objects. And which beautiful object is more “retro chic” than the audiocassette tape? That iconic throwback to the ‘70s and ‘80s has inspired the new Clicquot Tape limited edition, a collection of six bold and eye-catching retro designs featuring the House’s iconic yellow, as well as disco, iridescent and zebra motifs. Made exclusively to showcase the iconic Veuve Clicquot Yellow Label cuve?e, each box is a colorful nod to the cassette tape of yesteryear.
In its heyday, the cassette tape represented much more than just a technological advancement; for example a mix tape was a powerful vector for emotion, a form of personal expression. It was about recording and sharing memories. This notion is what drives the new Clicquot Tape - with a single glance, it evokes these joyful emotions.
Clicquot Tape: Retro by Design
To pay homage to the retro icon the cassette tape, Veuve Clicquot has paid careful attention to each design detail in the Clicquot Tape, from the tiny screws in the shape of the House’s symbolic comet, to the wheels that turn like a real cassette tape.
The Clicquot Tape limited edition also features 100% recyclable packaging. The interior form which holds the bottle in place is made from 100% sustainable pulp material and is easy to remove, allowing you to keep the box at home or recycle it. This also means the Clicquot Tape box can have a second life, much like cassette tapes on which one could record and endlessly re-record.
Clicquot Tape PR Collection Box
In decades past, one cassette was never enough: mixtapes were made for friends, for love interests, and for everyone who was anyone in our lives! Relive the magic of the cassette tape with the exclusive Clicquot Tape PR Box. This playful and prestigious offer unites the entire Clicquot Tape collection of six retro designs in one case, featuring meticulous details and luxurious finishes: a varnished wooden case, silver hinges and clasps, and a leather handle in Veuve Clicquot’s signature sunburst yellow.
The Clicquot Tape PR Box is just as thoughtful and unique as a carefully crafted mixtape: only 100 boxes are available around the globe, each one with a numbered metal plaque.
The Clicquot Tape limited edition is an essential part of Veuve Clicquot’s Retro, Chic! inspiration this season. Why retro? It was Madame Clicquot who once said, “Our wines must be flattering both on the palate and on the eye.” This conviction drives the House to consistently marry beauty with utility, and to create objects that spark aesthetic, joyful and positive emotions at the mere sight of our bottles. In a world that is virtual and frenetic, this appreciation of beautiful objects is a truly universal movement. For Veuve Clicquot, retro is about celebrating the desire to live in a world that has a memory, about elevating objects which have a story – and which remind us of our own, and ultimately about finding meaning.
The Clicquot Tape is available at select retailers and wine specialty shops. Suggested retail price: $85 AUD RRP.