12 May 2025
The House unveils a heartwarming campaign that celebrates the many forms of love brought to life by Global Brand Ambassador Ni Ni and supermodel Jin Dachuan.
Captured by photographer Colin Dodgson and directed by rubberband., the story unfolds against the peaceful backdrop of a tranquil seaside town, where serene surroundings set the tone for moments of spontaneous friendship and quiet joy.
Friends in real life, Ni Ni and Jin Dachuan embody a natural warmth and lightness as they move through scenes filled with joy. Through their lens, connection feels effortless, expressed in glances, gestures, and shared spaces.
Accompanying this narrative is a curated gifting selection which spotlights the Gucci Padlock handbags in various sizes. Featuring structured silhouettes crafted in GG Monogram with leather trim, the collection is defined by its key lock closure, a detail inspired by the House’s archives. Different styles include a detachable leather key case with an optional shoulder strap, offering both elegance and versatility.
Playful ready-to-wear pieces and accessories complement the selection. Each design pays tribute to those who hold a special place in our lives, be it through friendship, family, or love.
The signature GG Monogram also appears across handbags, pouches, small leather goods, with coordinating ready-to-wear ensembles rounding up the selection.
