05 May 2025
Gucci Bloom has always been a fragrance that celebrates the richness of white florals with unapologetic femininity. With its latest interpretation—Gucci Bloom Parfum—the signature bouquet deepens into a more enveloping, more sensual expression, retaining its garden-inspired identity while introducing a heightened sense of contrast and allure.
Crafted by Master Perfumer Alberto Morillas, this iteration builds on the original Bloom accord, but introduces unexpected warmth. The creamy character of orange blossom and tuberose remains at the heart of the fragrance, now complemented by the radiant intensity of jasmine sambac absolute. Anchoring this floral core is a blend of damascena rose and the rare, smoky-leathery sensuality of moss accord, which gives the parfum a richer, more grounding finish than its predecessors.
Gucci Bloom Parfum unfolds slowly, deliberately—like a flower blooming at dusk. The initial brightness gives way to a velvet-like warmth on skin, creating a lasting impression that feels both intimate and defined. Unlike traditional sweet florals, this scent leans into a textured profile: earthy, creamy, luminous, and just slightly feral in its final dry down.
The bottle design mirrors the fragrance’s duality. Blush-pink lacquer contrasts against black and gold accents, housed in a flacon that feels refined and substantial. The outer box features the Gucci Herbarium motif in gold, nodding to the house’s signature blend of romance and modernity.
Gucci Bloom Parfum is a confident evolution within the Bloom family. It doesn’t aim to reinvent the floral category, but rather to offer a deeper, more nuanced alternative for those who want their fragrance to be soft in volume but rich in complexity.
