12 Apr 2025
In a world overflowing with fleeting beauty trends, one brand has not only stood the test of time—it has flourished. Jurlique, the trailblazing Australian skincare house rooted in natural efficacy and biodynamic purity, has officially turned 40. With this milestone, the brand reaffirms its legacy as a global leader in holistic beauty, celebrating four decades of delivering radiant skin through nature-first innovation.
Founded in 1985 by German husband-and-wife duo Jurgen and Ulrike Klein, Jurlique began with a radical mission: to infuse the raw vitality of nature into skincare that truly performs. That vision became reality in the rolling hills of South Australia, where the couple cultivated their dream on a biodynamic farm nestled in the Adelaide Hills. Today, 43 meticulously grown botanicals from this pristine site form the heart of Jurlique’s iconic formulas, including the beloved Activating Water Essence+, Rosewater Balancing Mist, and Rare Rose Face Oil.
Jurlique’s seed-to-skin philosophy remains unchanged, even as the brand expands into over 27 global markets. At the centre of its enduring allure is a potent mix of clean science and Mother Nature’s healing touch—a synergy that continues to captivate generations of skincare devotees.
Marking this 40-year anniversary, Co-Founder Ulrike Klein reflected on Jurlique’s journey: “When Jurgen and I moved to the Adelaide Hills 42 years ago, we came with a revolutionary idea to create skincare that harnessed the Life Force of Nature. It is so encouraging to see Jurlique go from strength to strength, still delivering this core message.”
From its B Corp certification to initiatives around carbon-neutral operations and eco-conscious packaging, Jurlique hasn’t just spoken about sustainability—it has lived it. This ongoing commitment to environmental and social impact sets the brand apart in an industry where greenwashing is rampant.
The celebration also spotlights fresh innovations like the revitalised Herbal Recovery Range, which elevates Jurlique’s original ethos with cutting-edge formulations. Equally compelling is the Calendula Face Oil—crafted with biodynamically grown calendula—offering soothing relief for even the most sensitive skin types. These products demonstrate how Jurlique continues to merge time-honoured traditions with modern skincare science.
With an eye on the next 40 years, CEO Loic Rethore notes, “Jurlique’s journey is just beginning. Our focus remains on innovating with nature, advancing sustainable beauty practices, and empowering our community to embrace natural skincare.”
From humble farm beginnings to international acclaim, Jurlique’s story is a testament to the enduring power of purpose-driven beauty. As the brand invites us to rediscover the life force of nature, one thing is clear: natural skincare is no longer a niche—it’s the future.
Explore Jurlique’s 40th anniversary collections and learn more about upcoming events at Jurlique.com.au.
