10 Apr 2025
FRED, the Parisian jeweller known for its radiant spirit and contemporary elegance, has once again captured global attention with the unveiling of its latest Force 10 Rise chapter. This time, the Maison is joined by its luminous ambassador, Guan Xiaotong, whose magnetic presence brings a fresh surge of vitality and grace to the celebrated collection.
In the newly released campaign, Guan Xiaotong exudes a sense of empowered femininity that seamlessly mirrors the ethos of the Force 10 Rise collection—bold yet refined, iconic yet ever-evolving. With every gesture, she illuminates the screen with an effortless charm that elevates the jewellery into more than just adornment—it becomes an expression of resilience, optimism, and luminous strength.
Force 10 Rise continues the legacy of the Maison’s most emblematic line, originally inspired by the world of sailing. Reimagined for a new generation, this collection plays with fluid lines, polished volumes, and an intrinsic lightness that speaks to modern sensibilities. Whether worn as a symbol of inner power or a radiant finishing touch, each piece is designed to empower the wearer with timeless energy.
By casting Guan Xiaotong as the face of the Force 10 Rise, FRED reaffirms its commitment to celebrating individuality and brilliance across borders. As the campaign unfolds, so does a new interpretation of elegance—one that invites discovery, connection, and the thrill of jewellery that captures the light, just like Xiaotong herself.
The full Force 10 Rise collection is now available in FRED boutiques worldwide and online at fred.com.
