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07 Apr 2025
In the tranquil world of Brunello Cucinelli, where craftsmanship and contemplation coexist, a new chapter has quietly unfolded—one that speaks not through fabric, but through scent. Yesterday, the Maison revealed its first fragrance collection, Incanti Poetici, at David Jones. These six gender-neutral perfumes do not shout; they linger, they breathe, they echo. They are not fragrances to be worn—they are fragrances to be lived.
Incanti Poetici, or “Poetic Enchantments,” captures the spirit of a brand that has always celebrated the subtlety of beauty and the art of restraint. Each perfume is a meditation in liquid form, composed with rare, refined raw ingredients chosen with the same precision that defines Brunello Cucinelli's ready-to-wear collections. These are fragrances for those who find meaning in nuance, who listen closely to the quiet poetry of life.
The collection journeys through nature, memory, and emotion. From the luminous brightness of Vie Eteree’s bergamot and cardamom, to the deep, velvety warmth of Vento Ardente’s saffron and leather, every scent unfolds slowly, like a well-loved novel read beneath dappled sunlight. The resinous mystique of Ombra Lirica, the gentle clarity of Brezza Gentile, the introspective strength of Soffio Zenit, and the nocturnal reverie of Sogno Notturno—each composition resonates with an inner cadence, a private rhythm known only to the wearer.
In Incanti Poetici, Brunello Cucinelli offers more than a fragrance. It offers a reflection, a presence, a poem. Available exclusively at David Jones from April 6, the collection invites you to wear a world, and carry with you a scent that feels like memory, like silence, like soul.
