4 Apr 2025
In a world where femininity meets unapologetic power, Rabanne’s Million Gold For Her Pure Jasmine emerges as the olfactory crown for the modern queen. This Limited Edition fragrance is not just a scent—it’s a declaration, a golden manifesto for women who rule their worlds with unshakable confidence. Building on the legacy of Million Gold For Her, this new chapter intensifies the narrative with an overdose of jasmine, blending floral opulence with a fresh, solar radiance that lingers like a honeyed whisper.
The bottle itself is a masterpiece, a crystalline gem adorned with Rabanne’s iconic XL Link—a symbol of strength and success inspired by the brand’s fashion heritage. Inside, the juice shimmers in hues of gold and honeyed pink, a visual prelude to the sensory journey within. Crafted by master perfumers Aliénor Massenet, Suzy Le Helley, Nathalie Benareau, and Loc Dong, Pure Jasmine is a symphony of contrasts: the effervescence of mandarin, the decadence of Coeur de Saison jasmine (infused with apricot and tobacco nuances), and the creamy sophistication of lavender and vanilla bourbon. The result? A fragrance that’s as multifaceted as the women who wear it—bold yet nuanced, fresh yet intoxicatingly rich.
Fronted by the indomitable Gigi Hadid, the campaign is a celebration of audacious femininity, set to the anthem of Beyoncé’s Pure/Honey. It’s a tribute to women who, like Gigi and Beyoncé, redefine success on their own terms. For those ready to claim their throne, Million Gold For Her Pure Jasmine is more than a scent—it’s a golden standard.
