04 Apr 2025
With the soft golden light of the Hamptons as his muse, Ralph Lauren has unveiled his Spring 2025 campaign, “Ralph’s Hamptons”—a visual love letter to the East Coast haven that has long inspired artists, dreamers, and the designer himself. More than just a campaign, this season’s story is a portrait of serenity, style, and timeless American sophistication.
The campaign, which launched globally on March 20, 2025, captures a world where barefoot luxury meets equestrian grace, where the salty air mingles with the scent of wild hydrangeas, and where timeless tailoring finds its place on sun-drenched verandas. Shot across three quintessential Hamptons landscapes—sunlit stables, shingled cottages, and windswept beaches—“Ralph’s Hamptons” is both a journey through Ralph Lauren’s memories and a testament to his vision of aspirational living.
From crisp white blazers paired effortlessly with chino shorts, to flowing silhouettes and elevated workwear, the Spring 2025 Collection brings to life the spirit of a summer well spent. The textures speak of quiet luxury, the palette mirrors the sea and sky, and every detail feels personal—crafted for moments where time slows and style speaks softly yet confidently.
“I think I was 25 when I first came out to the Hamptons,” Ralph Lauren recalls in his book A Way of Living, published by Rizzoli New York. “Even when I didn’t have a house, I’d drive out. It was so beautiful. I wanted to be able to feel the fresh air and wind. I wanted a home where I could feel simplicity and peace.” That spirit—of escape, of inspiration, of ease—is what “Ralph’s Hamptons” channels into every hem, button, and breeze-kissed fold of fabric.
For Australian admirers of Ralph Lauren’s world, the Spring 2025 Collection is now available at select Ralph Lauren stores including Pitt Street Sydney and Chadstone Melbourne, and online at www.ralphlauren.com.au.
This isn’t just fashion—it’s a lifestyle, an invitation to step into a world of understated elegance and coastal clarity, where every detail tells a story, and every outfit is a chapter of refined freedom.
