31 Mar 2025
Tommy Hilfiger, a global leader in premium fashion, is once again making a thrilling entry into the world of motorsport and entertainment. As the official fashion sponsor of the fictional APXGP team in the highly anticipated movie F1, Tommy Hilfiger brings its iconic blend of style, sport, and entertainment to the big screen. Starring in this adrenaline-pumping film is Tommy Hilfiger Menswear brand ambassador Damson Idris, alongside Brad Pitt as Sonny Hayes and Damson Idris as Joshua Pierce, capturing the high-speed energy of Formula 1 racing.
With a legacy of collaborations in the motorsport world dating back to the 1990s with brands like Team Lotus, Ferrari, and Mercedes-AMG F1, and a celebrated partnership with Sir Lewis Hamilton, Tommy Hilfiger continues to redefine the relationship between fashion and speed. This time, the brand's signature style makes its mark in F1, Apple Original Films’ action-packed blockbuster, set to race into theaters worldwide on June 27, 2025. The film, directed by Joseph Kosinski (Top Gun: Maverick), brings to life the world of Formula 1 racing with a star-studded production team, including Jerry Bruckheimer and Brad Pitt.
In this thrilling collaboration, Tommy Hilfiger’s iconic flag logo takes center stage on the fictional APXGP car, featured prominently on the car’s halo, front, and side, as well as on the drivers’ kits and team uniforms. This strategic partnership further cements Tommy Hilfiger’s longstanding connection to motorsports, merging fashion and performance in a way only the brand knows how.
As F1 culture evolves and becomes more ingrained in global lifestyle trends, Tommy Hilfiger’s involvement in the film serves as a reminder of its continued dedication to the fusion of style and speed. Whether it’s on the racetrack or the silver screen, Tommy Hilfiger’s presence in F1 shows the brand’s unwavering commitment to pushing the boundaries of style.
Get ready for a high-octane ride this summer—watch the trailer for F1 now and follow the excitement on @TommyHilfiger, @F1Movie, and @AppleTV’s social channels.
