23 Mar 2025
For 15 years, Nude by Nature has been synonymous with clean beauty, setting a gold standard with its native botanical-infused formulas and unwavering commitment to sustainability. Now, Australia’s number-one natural beauty brand is entering an exciting new era, unveiling a bold rebrand that mirrors the sophistication, modernity, and innovation behind its cult-favourite products.
Inspired by the breathtaking Australian landscape, Nude by Nature’s refreshed aesthetic is a tribute to the country’s rich, untamed beauty. Deep ochres, warm beiges, and soft sky blues define the brand’s new look—an elegant nod to the purity and resilience of the natural world that nurtures its powerful ingredients. While the packaging may be new, the brand’s philosophy remains unchanged. Nude by Nature continues to deliver breathable, skin-loving formulations that nourish and protect with every wear.
At the heart of this transformation is the legendary Natural Mineral Cover—Australia’s best-selling foundation, with one unit sold every two minutes. This award-winning powder-to-liquid formula, now available in an inclusive 20-shade range, is housed in sleek, redesigned packaging, solidifying its place as an essential in every beauty lover’s routine.
With 90% of its range completely vegan and 100% free from toxins, cruelty, and harsh chemicals, Nude by Nature proves that high-performance beauty can be both clean and luxurious. The reimagined collection is now available online at nudebynature.com and in-store at Priceline, Chemist Warehouse, and Big W—ready to redefine your beauty ritual with the purest touch of Australia.
