21 Mar 2025
When it comes to luxurious, sensorial haircare, Davines has long set the standard. Now, the beloved OI line welcomes a new icon—OI Soufflé—a weightless leave-in treatment designed to elevate fine and medium hair with unparalleled shine, body, and softness. Already renowned for its signature fragrance and velvety textures, the OI collection now offers a game-changing formula that transforms hair without weighing it down.
At the heart of this innovative liquid-to-foam formula lies a carefully curated selection of botanical ingredients, each chosen for their restorative properties. Roucou oil, celebrated for its high concentration of carotenoids and antioxidants, shields hair from environmental stressors while enhancing its resilience. Chicory root extract acts as a natural detangling agent, enveloping strands in a silky veil of smoothness. Meanwhile, plant-based amino acids mimic the structure of keratin, fortifying hair for a healthy, luminous finish. The results? Hair that appears 2.3 times shinier than when using OI Shampoo alone—without an ounce of heaviness.
To mark the arrival of OI Soufflé, Davines introduces two in-salon beautifying rituals, tailored for fine or frizzy hair. The Weightless Lustre treatment pairs OI Liquid Luster with OI Soufflé, enhancing shine and body, while Smooth Shine blends OI Conditioner, OI Soufflé, and OI Oil for a frizz-smoothing, radiance-boosting experience. Both treatments are designed to be fully immersive, even extending to the skin with the indulgent OI Hand Balm.
For those looking to extend their salon-perfect hair at home, OI Soufflé seamlessly integrates into any routine. Apply it to towel-dried hair after cleansing with OI Shampoo for a boost of effortless volume and gloss. If hair tends to frizz, layering OI All In One Milk before OI Soufflé ensures extra hydration and control.
Rooted in sustainability, Davines continues to lead the beauty industry in ethical innovation. As a certified B Corp, the Italian brand operates with a strong environmental conscience—harnessing natural-origin ingredients from its Scientific Garden and minimizing its ecological footprint through Plan-Vivo-certified reforestation projects. Their goal? Net Zero emissions by 2050.
Discover the art of weightless beauty with Davines OI Soufflé, available at Davines partner salons across Australia. Find your nearest salon through the official salon locator.
For more details, visit www.davines.com or follow @davines_australia.
