19 Mar 2025
In a world where 94% of people crave brighter, healthier skin yet struggle to define what “radiance” truly means, The Ordinary has cracked the code. On April 2nd, the cult-favourite skincare disruptor launches its Multi-Antioxidant Radiance Serum—a daily elixir designed to dismantle the myths of glowing skin and deliver tangible results through eight cutting-edge technologies. Priced at an accessible $24 AUD, this serum doesn’t just promise radiance; it reimagines it as a holistic shield against environmental damage, uneven tone, and premature aging.
Radiance, often reduced to buzzwords like “glow” or “brightness,” is far more complex. A recent global study reveals it’s defined by six universal markers: light reflection, plumpness, smooth texture, even tone, hydration, and balance. Yet pollution, UV exposure, and free radicals relentlessly attack these qualities, leading to what The Ordinary terms “atmospheric aging”—the gradual dulling of skin under environmental siege. Enter antioxidants: molecular warriors that neutralize free radicals and repair damage. While Vitamin C has long dominated the spotlight, The Ordinary’s serum deploys a symphony of eight antioxidants, including stabilised Ascorbyl Glucoside, Ginseng Extract, and EGCG, to combat aging at every angle.
“Antioxidants aren’t just a morning ritual,” explains the brand. By day, the lightweight serum shields against pollution and UV-induced free radicals while boosting hydration. By night, it transforms into a “sleeper agent,” working alongside the skin’s natural repair cycle to fade fine lines, smooth texture, and amplify luminosity by dawn. The formula’s versatility—paired with its strict avoidance of peptides—makes it a strategic addition to any regimen.
The Ordinary’s democratized approach shines here: for less than a café latte per week, this serum offers lab-grade innovation. Whether battling urban pollution or chasing that elusive lit-from-within glow, radiance is no longer a privilege—it’s a $24 AUD revolution.
