12 Mar 2025
Calvin Klein has unveiled its highly anticipated Spring 2025 campaign, marking Lily Collins’ electrifying debut as the face of the brand. Directed and shot by Charlotte Wales, the campaign captures a vision of refined sophistication, where timeless tailoring meets effortless allure. Lily, known for her poised elegance and modern glamour, steps into the Calvin Klein world with confidence, redefining minimalism with an edge of sensuality.
Draped in the latest Calvin Klein collection, Lily embodies a fusion of classic and contemporary, effortlessly navigating a world where fashion and pop culture intertwine. Her presence exudes a magnetic charm—whether clad in sharp suiting or fluid silhouettes, she brings an undeniable sense of ease and self-assurance. A series of dynamic social videos amplify this synergy, celebrating the joy of discovering the perfect look and the thrill of personal expression through fashion.
For Spring 2025, Calvin Klein women’s apparel champions clean lines and understated luxury, designed to transition seamlessly from day to night. Outerwear takes center stage, with the Tech Textured Vest and Blazer exuding uptown chic. Classic wardrobe staples are reimagined with a sensual twist—think the Viscose Ribbed Maxi Dress, the Crepe Printed Slip Dress, the Matte Satin Midi Skirt, and the Jacquard Stripe Popover Shirt, each piece effortlessly blending minimalism with an air of intrigue. Meanwhile, denim aficionados will revel in the latest Calvin Klein Studio offerings, including the 90s Trucker Jacket and 90s Straight Jean, crafted from premium Cone Denim for a timeless appeal.
Throughout the collection, a delicate balance between structure and fluidity prevails. Silk and satin create a sensuous contrast against the crispness of wool and leather, elevating wardrobe essentials with a polished yet contemporary feel. It’s a masterclass in restraint—where every detail, from cut to fabric, speaks to a refined sense of style.
The campaign launched globally on March 4, 2025, with Lily Collins gracing digital and social platforms under @calvinklein, ensuring her presence is felt worldwide. High-impact out-of-home placements further cement the campaign’s influence, turning cityscapes into a backdrop for Calvin Klein’s vision of modern elegance.
