11 Mar 2025
Bang & Olufsen has introduced Atelier, a groundbreaking initiative that redefines luxury and personalization in audio products. This new offering, available at select Bang & Olufsen stores worldwide, allows clients to collaborate with master artisans in Struer, Denmark, to create custom-made products for the first time. Atelier emphasizes the brand's legacy of exceptional sound quality and craftsmanship while offering customers unique opportunities for personal expression through bespoke creations and extensive customization options.
The Atelier experience is divided into three key areas. First, Atelier Bespoke enables clients to work directly with an Atelier artisan to create a one-of-a-kind product, incorporating specific materials or colors tailored to their preferences. Second, Atelier Catalogue offers customers the ability to choose from over 500,000 combinations of fabric, wood, and aluminum finishes to design their product. Third, Atelier Editions features limited editions of iconic Bang & Olufsen products, showcasing the brand's finest craftsmanship and design.
Atelier was launched in response to a significant increase in customer requests for customization and bespoke projects. It represents Bang & Olufsen's ultimate expression of design and artisanship, reflecting the brand's commitment to delivering personalized experiences and building lasting relationships with its customers.
Bang & Olufsen CEO Kristian Teär explains, "A customer who commissions custom or bespoke Bang & Olufsen product creates not just a set of speakers, but an extension of their personality and style. We aim to create an experience and a product that resonates with them, building a lasting relationship between Bang & Olufsen and the customer."
The full Atelier experience will debut at Bang & Olufsen Collins Street in Melbourne, Victoria, from March 2024. Customers can also explore customization options through the newly released digital composer on the Bang & Olufsen Atelier platform. The store is located at 367 Collins St, Melbourne VIC 3000.
This launch marks a significant milestone for Bang & Olufsen, blending its heritage of excellence with modern personalization to meet the evolving desires of its discerning clientele.
