08 Mar 2025
When timeless American style meets modern sophistication, the result is nothing short of iconic. Tommy Hilfiger, the global fashion powerhouse, has joined forces with style maven Sofia Richie Grainge to unveil a co-created capsule collection that redefines understated luxury. Set to launch in March 2025, Sofia for Tommy is a masterclass in blending classic elegance with contemporary cool, offering a fresh perspective on everyday dressing.
Sofia Richie Grainge, who became a Tommy Hilfiger brand ambassador in June 2024, brings her signature “It-Girl” flair to the collaboration. Known for her effortless blend of feminine elegance and coastal chic, Sofia has infused the collection with her unique vision, creating pieces that are as versatile as they are stylish. “Tommy is a true icon of style,” says Sofia. “This collection embodies effortless sophistication for the everyday, with pieces built for limitless self-expression and a deep love of authentic, classic style.”
The Sofia for Tommy capsule features 24 refined pieces designed to elevate the modern wardrobe. Drawing inspiration from archival prep silhouettes and vintage nautical flags, the collection marries polished refinement with a relaxed, modern edge. Think tailored blazers, wide-leg denim slacks, layer-worthy tanks, and a series of quietly luxurious dresses. The color palette is a sophisticated twist on the all-American red, white, and blue, with shades of cream, crimson, and navy adding depth and richness.
Tommy Hilfiger himself praises Sofia’s ability to capture the essence of today’s multi-hyphenate woman. “Sofia represents the strength and depth of today’s generation,” he says. “Her modern take on timeless style elevates classic staples into contemporary must-haves, setting the tone for a new era of fashion.”
The collaboration continues Tommy Hilfiger’s legacy of partnering with stylish, influential women like JISOO, Gigi Hadid, Hailey Bieber, and Zendaya. By merging Sofia’s unique perspective with the brand’s storied all-American aesthetic, the collection celebrates limitless self-expression and easygoing luxury.
The Sofia for Tommy capsule collection is now available on tommy.com, in TOMMY HILFIGER stores worldwide, and through select wholesale partners. Prepare to embrace a new era of sophistication, where classic meets contemporary in the most effortless way.
