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08 Mar 2025
A scenic road trip, golden sunlight, and a carefree spirit—Gucci’s Spring Summer 2025 Eyewear Campaign is the ultimate ode to freedom, friendship, and self-expression. Through the lens of acclaimed photographer Tyler Mitchell, the campaign captures an effortless, sun-drenched adventure where every frame tells a story. Among the cast, global brand ambassador Ni Ni exudes her signature elegance, making each eyewear piece more than just an accessory—it becomes a reflection of individuality.
In this season’s collection, Gucci masterfully merges timeless sophistication with modern allure. Ni Ni showcases the rounded sunglasses and rounded cat-eye optical frames, both exquisitely detailed with gold-tone Double G logos on the temples. Elsewhere in the collection, women’s cat-eye sunglasses take on a striking geometric form, crafted from acetate with oversized temples, all embellished with the Interlocking G emblem. Optical frames in this line also feature a bold oversized cat-eye silhouette, reinforcing Gucci’s dedication to statement eyewear that enhances any look.
The men’s selection is equally compelling. Square acetate sunglasses boast a flat-top construction with powerful, wide temples, subtly accented with a metal plaque engraved with the Gucci logo. The same refined metallic detailing carries over to the square acetate optical frames, proving that sophistication lies in the details.
Gucci’s dedication to sustainability is also reflected in this collection. The campaign spotlights almond-shaped metal sunglasses adorned with the GG Monogram, alongside a selection of oval and rectangular sunglasses made from ReAce, a 100% recycled material derived from pre-consumer acetate scraps. With a bold, thick construction and the Gucci logo elegantly placed on the temples, these designs embody the brand’s commitment to both luxury and environmental responsibility.
This collection is not just about eyewear—it’s about a state of mind. It’s the effortless confidence of a road trip with friends, the warmth of the sun on your skin, and the perfect pair of sunglasses that completes the moment. Whether you lean towards classic silhouettes or avant-garde statement pieces, Gucci’s Spring Summer 2025 Eyewear collection is an invitation to explore, express, and embrace your own journey in style.
