08 Mar 2025
Aveda, the pioneering brand in high-performance, plant-powered hair care, has unveiled its latest innovation in scalp treatment: the Scalp Solutions Hydrating Scalp & Hair Masque. Designed to deeply nourish and relieve dryness, this indulgent crème masque features Aveda’s advanced Biotech Naturals Moisture Recharge Technology, which replenishes the scalp’s moisture barrier by 77% with skincare-grade hydrators. Delivering soothing hydration to the scalp while leaving hair 4X smoother, softer, and deeply conditioned, this treatment offers an elevated approach to scalp and hair wellness.
Christine Hall, Aveda’s Vice President of Research & Development, underscores the importance of scalp care as the foundation of healthy hair: “A well-hydrated scalp is essential for strong, vibrant hair. Just as we care for our skin daily, maintaining scalp hydration and barrier integrity is crucial to prevent dryness, stress, and premature signs of scalp aging, which can lead to brittle, lackluster, and breakage-prone hair.”
The scalp’s lipid matrix, which acts as a natural moisture shield, is vital for retaining hydration and preventing trans-epidermal water loss. When compromised, the scalp can become tight, sensitive, or excessively dry. Aveda’s Scalp Solutions Hydrating Scalp & Hair Masque works to restore and reinforce this protective barrier, delivering lasting hydration while enhancing the hair’s softness and shine.
At the heart of the formula is Aveda’s Biotech Naturals Moisture Recharge Technology, an expert blend of skincare-grade super hydrators, including vegan squalane. “Squalane is a gold-standard hydration ingredient in skincare and scalp care,” explains Dr. Alison Pawlus, Pharmacognosist and Principal Scientist at Aveda. “Our vegan squalane is derived through biofermentation using responsibly sourced sugarcane. This process merges the best of modern technology with nature, ensuring that our formulations remain high-performance while staying true to our commitment to naturally derived ingredients.”
Aveda’s Scalp Solutions Hydrating Scalp & Hair Masque transforms a regular wash day into a rejuvenating self-care ritual. Applied in place of conditioner whenever the scalp and hair need an extra boost of hydration, the masque is massaged in and left for two to five minutes before rinsing thoroughly. In clinical trials, 97% of panelists experienced instant scalp hydration, making it an essential addition to any haircare routine.
This latest launch expands Aveda’s Scalp Solutions collection, a line of science-backed, botanically powered products designed to soothe irritation, restore scalp health, and combat visible signs of premature scalp aging for stronger, healthier-looking hair. Developed with insights from leading experts in scalp biology, the collection leverages botanical adaptogenic science, blending cutting-edge skincare principles with a holistic, wellness-driven approach to scalp care.
Now available at Aveda stores, partner salons, specialty retailers, and aveda.com.au, the Scalp Solutions Hydrating Scalp & Hair Masque (150ml RRP $82) is the ultimate indulgence for those seeking a scalp-first approach to hair health. For a professional-grade experience, Aveda partner salons also offer the Scalp Renewal Restorative Treatment, a customized, facial-inspired therapy designed to revitalize the scalp instantly and address its unique needs.
Elevate your scalp care routine with Aveda—because a healthy scalp is the foundation of beautiful hair.
