07 Mar 2025
Paris Fashion Week witnessed an exquisite convergence of luxury and innovation as Augustinus Bader partnered with Chloé for the Winter 2025 runway show, bringing cutting-edge skincare expertise backstage. As the official skincare partner, Augustinus Bader curated a high-performance regimen, ensuring that each model stepped onto the runway with a flawless, radiant glow—the ultimate expression of effortless Chloé beauty. This collaboration is more than a meeting of skincare and fashion; it is a harmonious blend of scientific innovation and timeless elegance, shaping the future of beauty.
Chemena Kamali, Creative Director of Chloé, shared her vision: “Chloé embodies a unique balance of soft strength and natural femininity, sensuality, and lightness combined with independence and freedom. This soft strength is what I have always been drawn to. For me, the Chloé woman feels real, and that honesty and connection resonate deeply with women across generations.” This authenticity is woven throughout the collection, embracing confidence without excess, perfectly complementing Augustinus Bader’s philosophy of radiance from within.
The runway look, crafted by makeup artist Karin Westerlund, embraced cool-girl minimalism with luminous skin and a delicate flush of color on the cheeks. The makeup felt effortless yet intentional, with a touch of youthful spontaneity—some models sported slightly messy, thick lashes, evoking the charm of a young woman experimenting with makeup. “The key to the glow is the Face Oil from Augustinus Bader, of course!” Westerlund revealed.
Backstage, LB Facialistes followed a meticulously designed skincare ritual to prep the models’ skin to perfection. The journey began with a refreshing mist of The Face Mist to awaken and revitalize the complexion, followed by the newly launched Hydrogel Face Mask, which deeply hydrates, evens out skin tone, and restores a natural luminosity. A final sculpting massage enhanced circulation, lifted contours, and created the ultimate canvas for seamless makeup application.
Through this powerful synergy of skincare and fashion, Augustinus Bader and Chloé redefine modern beauty, proving that the most luxurious glow begins with the skin itself.
