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03 Mar 2025
Renowned for its iconic British heritage and modernist design, Range Rover has made a bold entry into the fashion world with its inaugural lifestyle capsule, The London Collection. This limited-edition, eight-piece ensemble seamlessly marries classic tailoring with vibrant hues and unique prints, drawing inspiration from Range Rover's distinctive design language.
Fronting the campaign is British supermodel and actress Adwoa Aboah, whose effortless style embodies the collection's essence. Set against the dynamic backdrop of London's Design District, the campaign, directed by fashion creative Marcos Fecchino, captures the city's eclectic architecture and vibrant spirit.
The collection features reversible jackets for both men and women, 100% silk scarves, and virgin wool-cashmere blend blankets. Each piece reflects Range Rover's refined and reductive modernist approach, emphasizing classic lines, luxurious materials, and intricate details. Notably, the bespoke zip fastenings on the jackets pay homage to Range Rover's design heritage, reminiscent of the traditional rotary dials once prominent in its vehicle interiors.
A distinctive abstract print, curated in-house by the Range Rover design team, serves as the collection's centerpiece. This unique graphic, inspired by modernist art, is showcased on silk twill scarves and intricately quilted into the reversible jackets, adding a touch of contemporary flair.
Adwoa Aboah expressed her enthusiasm about the collaboration, stating, "I loved the experience of shooting this campaign in my home city for such an iconic brand. The pieces are elevated yet playful, making you feel free and confident."
The Range Rover London Collection is now available for purchase, offering fashion enthusiasts an opportunity to experience the brand's commitment to craftsmanship and modern luxury.
