Icy Ling, CEO and Co-Founder of IC & Co

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Vida Glow reintroduces Anti-G-Ox in a new Berry flavour formulation

27 Jul 2021

Leader in science-first ingestible beauty, Vida Glow, disrupted the market after launching their internationally renowned and clinically proven Natural Marine Collagen range. A collagen peptide supplement that effectively supports the natural ageing process. With a commitment to efficacy and innovation, the brand’s first-to-market approach results in an ever-evolving offering of products designed for real, active lives.

Providing daily defence against the environmental and lifestyle factors that accelerate premature ageing, Vida Glow reintroduces its second best-selling product, Anti-G-OxTM in a new Berry flavour formulation.

Anti-G-OxTM Berry is a supercharged daily antioxidant supplement packed with multi-essential nutrients to help protect skin against the ageing affects of stress, UV light, environmental pollution, sleep disruptors and dietary choices.

“Anti-G-OxTM Berry is a daily essential for anyone with modern skin needs wanting to fight premature ageing. Designed to be taken directly on the tongue, Vida Glow is the first to create an instantly dissolving effervescent beauty powder. I’m so excited to extend our range of innovative beauty solutions that support busy, active living.”

— Anna Lahey, Vida Glow Founder

To effectively prevent premature ageing, skin needs to be treated at a cellular level where topical products can’t reach. Vida Glow Anti-G-OxTM Berry offers internal defence, working from within to combat the three external root causes of premature ageing: inflammation, advanced glycation end products (also known as AGEs) and oxidative stress.

Inflammation caused by pollution, climate and stress, weakens skin’s structure, resulting in impaired barrier function, redness and sensitivity. Anti-G-OxTM Berry contains vitamin C, biotin and HydrocurcTM, a form of curcumin with superior bioavailability, clinically studied to improve skin structure.

Diets high in sugar and saturated fats accelerate glycation causing AGEs to form. These harmful compounds can reduce skin firmness resulting in puffiness and uneven skin texture. Anti-G-OxTM Berry contains chromium, vitamin B6 and niacinamide clinically studied to assist healthy sugar metabolism.

Oxidative stress is an imbalance between free radicals and antioxidants in the body. Regular exposure to UV light, the sun, stress and lack of sleep increases free radicals, leading to a dull and tired complexion. Anti-G-OxTM Berry contains vitamin C, vitamin E and zinc to reduce free radicals in the body.

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