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19 Feb 2025
Versace unveils its Spring-Summer 2025 campaign, starring global brand ambassador KUN. With an effortless confidence, KUN brings the brand’s audacious aesthetics to life, expressing his individuality with a bold and dynamic presence. The campaign captures his fearless energy, making every look a testament to the unapologetic spirit of Versace.
This season’s ready-to-wear collection is infused with Versace’s signature opulence while embracing a fresh, contemporary attitude. A silk shirt adorned with the Medusa Cameo print and gold accents exudes refined luxury, while a jacquard knit cardigan featuring the Wave motif introduces an element of intricate texture. Signature Versace materials—leather and denim—are reimagined in a grained leather jacket and precisely tailored Japanese denim pants, striking the perfect balance between structure and fluidity.
At the heart of the Spring-Summer 2025 collection is a spirit of freedom—uninhibited, spontaneous, and instinctively individual. The collection encourages an unstructured, thrown-on approach to dressing, celebrating a joyful clash of colors, prints, and textures. KUN's dynamic interpretation of the collection not only embodies Versace’s fearless creativity but also amplifies the brand’s essence of confidence, passion, and unapologetic self-expression.
