17 Feb 2025
Aesop’s Aurner Eau de Parfum embodies a bold, daring reimagining of floral fragrance. Defying conventional expectations, it masterfully balances the tender and the strong, capturing the essence of a flower that refuses to conform. This scent transcends the usual floral tropes, with spicy and metallic accents weaving seamlessly with herbaceous depths, while a floral heart finds its roots in lush woods. The result is a fragrance that speaks with a defiant voice, blooming where others might falter.
Magnolia: A Resonant Reinterpretation - Aurner Eau de Parfum is the creation of Aesop’s long-time collaborator, Céline Barel, the nose behind the invigorating Tacit Eau de Parfum. ‘Aurner is an evolutionary step in Aesop’s aromatic journey,’ Barel explains. ‘It is a flower that pushes boundaries, offering a radical take on the floral genre.’ The central shift comes with the use of Magnolia Leaf rather than the flower itself, offering a more herbaceous, nuanced expression of the bloom. The result is a provocative, captivating aroma that challenges the conventional idea of flowers as delicate or demure.
A Tension of Elements: From Metallic Sparkle to Subtle Florals - The name Aurner comes from an Old Norse verb meaning ‘to be adorned with flowers,’ reflecting how this fragrance envelops the wearer in a multifaceted aromatic experience. It opens with a burst of citrus brightness, paired with the green freshness of Cardamom and Pink Pepper, accented by Roman Chamomile. This lively, invigorating prelude leads into a floral heart that is as rich and textured as it is complex. Magnolia Leaf lends its luminous herbaceousness, harmonizing with Geranium and hints of Cardamom, which gently suggest deeper, woody undertones.
The fragrance finds its foundation in a powerful woody base of Sandalwood, Cypriol Heart, and Cedar, anchoring the fragrance in earthy depths and intensifying the Magnolia Leaf’s evocative character.
Aurner Eau de Parfum is a signature of Aesop’s unapologetically individualistic approach to scent creation, rejecting easy categorization and drawing inspiration from the multifaceted nature of the human experience.
