8 Feb 2025
Saint Laurent’s Spring 25 campaign is a masterclass in effortless sophistication, brought to life by the unmistakable vision of Anthony Vaccarello. Directed by the legendary David Sims, the campaign stars Zoe Saldaña, whose striking presence perfectly embodies the brand’s signature fusion of strength and allure.
Set against a minimal yet evocative backdrop, the visuals capture the essence of Saint Laurent’s aesthetic—sharp tailoring, sensual draping, and an undeniable sense of power. Saldaña moves with quiet confidence, her presence amplifying the refined simplicity of Vaccarello’s latest collection. Every frame, meticulously curated under his artistic direction, speaks to the house’s enduring legacy of Parisian cool, where modernity and classicism collide.
This campaign is a reaffirmation of Saint Laurent’s unwavering commitment to timeless style, executed with an edge that is distinctly contemporary. As Vaccarello continues to push the boundaries of elegance, Saint Laurent’s Spring 25 collection stands as a testament to the brand’s ability to redefine luxury with every passing season.
