
25 Jan 2025
The acclaimed OI line by Davines has gained a loyal following worldwide for its award-winning formulations and luxurious signature fragrance. Now, it’s introducing an exciting new addition: OI Soufflé. This innovative leave-in treatment redefines hair care for fine and medium hair, offering effortless volume, unparalleled softness, and dazzling shine in every application.
OI Soufflé features a revolutionary liquid-to-foam formula that enhances body without adding weight, ensuring hair stays light and full of life. Designed to protect your tresses up to 230°C, it is the ultimate companion for heat styling, leaving hair with a radiant and silky finish. Crafted with signature ingredients, including Roucou oil, chicory root extract, and plant-based amino acids, OI Soufflé not only nourishes but protects against damage caused by environmental stressors.
This extraordinary product allows you to achieve salon-quality results at home. For fine hair, cleanse with OI Shampoo and apply OI Soufflé to towel-dried hair before styling for a voluminous, glossy effect. Those with thicker or frizz-prone hair can elevate their routine with OI All In One Milk followed by OI Soufflé, resulting in a smooth, polished look.
To celebrate the launch of OI Soufflé, Davines has also introduced two exclusive in-salon treatments. Weightless Lustre, ideal for fine hair, combines the shine-boosting properties of OI Liquid Luster with OI Soufflé for added body. Smooth Shine, designed for medium and frizzy hair, blends OI Conditioner, OI Oil, and OI Soufflé to tame frizz and leave hair luxuriously silky. Both treatments include a pampering touch with the nourishing OI Hand Balm, ensuring a truly indulgent experience.
Davines remains at the forefront of sustainable beauty, proudly upholding its B Corp certification and commitment to environmental stewardship. From eco-conscious packaging to carbon-neutral operations, the brand continues to inspire with its journey toward Net Zero emissions by 2050. Discover the transformative power of OI Soufflé, available at Davines salons nationwide. Locate your nearest salon using the online salon finder and unlock the secret to weightless elegance today.
Explore more at www.davines.com.