Icy Ling, CEO and Co-Founder of IC & Co

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Xerjoff joins Nitto ATP Finals: A Scented Tribute to Tennis Excellence

19 Jan 2025

For the fourth consecutive year, Xerjoff, the renowned Italian luxury perfume house, proudly serves as the Silver Partner of the Nitto ATP Finals, the grand culmination of the men’s tennis season. This prestigious partnership, launched in 2021, celebrates the artistry of tennis through a unique olfactory journey, encapsulated in an exclusive series of fragrances dedicated to the event.

This year marks the debut of TORINO24, the latest addition to the Xerjoff Nitto ATP Finals collection. Following the success of TORINO21, TORINO22, and TORINO23, this new creation is an ode to the indoor tennis match, capturing the adrenaline, energy, and elegance that define the sport. Each fragrance in this series is a masterpiece of Italian perfumery, blending tradition with innovation to evoke the spirit of the competition.

TORINO24 transports the wearer to the heart of the action, drawing inspiration from the materials and elements that characterize tennis. As Sergio Momo, CEO of Xerjoff, explains, the scent channels the essence of tennis through olfactory elements reminiscent of rackets, balls, and even the players' breathable uniforms. The result is a dynamic fragrance that mirrors the intensity and sophistication of the sport.

The composition of TORINO24 begins with invigorating top notes of bergamot and mandarin, radiating vitality and energy. At its heart, amber and orange blossom bring a delicate yet vibrant balance, while the base of white musk, enriched with creamy, lactonic notes, evokes the tactile qualities of white rubber. This harmonious blend creates an extraordinary scent that captures the essence of tennis at its finest.

The Nitto ATP Finals, held annually in Turin through 2025, feature the world’s top eight singles players and doubles pairs, competing for the ultimate title of the season. As the fifteenth city to host this iconic event, Turin shares a deep bond with Xerjoff, which proudly celebrates its Piedmontese roots through this partnership.

Sergio Momo reflects on this collaboration, stating, "The Nitto ATP Finals offer an incredible opportunity for our city to shine on a global stage. Each year, we craft a fragrance that embodies the spirit of the event and strengthens our connection to Turin during this exhilarating time of year. TORINO24 is more than just a perfume; it’s a testament to the innovation, elegance, and passion that define both tennis and our craft."

With TORINO24, Xerjoff once again proves its mastery in blending art, sport, and fragrance, offering an unparalleled olfactory experience that celebrates the dynamic world of tennis.

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