Icy Ling, CEO and Co-Founder of IC & Co

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TOMMY HILFIGER UNITES DAMSON IDRIS AND ABBY CHAMPION FOR SPRING 2025 DENIM CAMPAIGN

18 Jan 2025

Tommy Hilfiger, a name synonymous with timeless American style and a proud part of PVH Corp. [NYSE: PVH], unveils its Spring 2025 Denim campaign, featuring award-winning actor Damson Idris and internationally acclaimed supermodel Abby Champion. This dynamic duo brings life to a collection that exudes confidence, boldness, and the vibrant energy of spring, embodying the essence of modern denim.

The campaign celebrates a reimagined take on Tommy Hilfiger’s signature denim, offering styles that range from slim to straight and modern to classic. With fresh washes, refined cuts, and thoughtfully updated proportions, the collection strikes the perfect balance between staying true to its heritage and pushing contemporary boundaries. Each piece reflects an enduring versatility, designed to transition seamlessly from casual moments to elevated looks, making denim a cornerstone of every wardrobe.

“Denim is an essential building block of my wardrobe, grounding my style in pieces that feel both effortless and endlessly versatile,” shared Abby Champion. “Each fit, wash, and design in the collection gives me the confidence to express myself, making it easy to create looks that are unique to me.”

The Spring 2025 Denim collection is now available globally on tommy.com, in TOMMY HILFIGER stores, and through select wholesale partners throughout the season. Embrace the energy of spring with denim that is as versatile as it is timeless, and let your wardrobe reflect your boldest self.

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