
16 Jan 2025
In celebration of the Lunar New Year, Maje unveils a charming capsule collection that beautifully captures the essence of the Year of the Snake. Drawing inspiration from the Snake’s intuitive wisdom and resolute nature, the collection merges tradition with modernity, offering an array of stylish pieces that exude elegance and versatility.
This exclusive lineup showcases embellished denim, refined polo shirts, and sophisticated cardigans, seamlessly blending timeless design with contemporary flair. Soft pastel pink and light blue hues take center stage, striking a harmonious balance between festive vibrancy and year-round wearability. These versatile tones ensure that each piece transitions effortlessly from celebratory gatherings to everyday sophistication.
Set amidst the enchanting allure of Paris, the campaign is framed against a backdrop of warm red burgundy, a color imbued with the symbolism of prosperity and luck. This thematic nod to the Lunar New Year extends beyond the garments to exclusive packaging and store decor, inviting customers to immerse themselves in a festive atmosphere filled with charm and elegance.
Whether dressing for festive occasions or seeking effortlessly chic wardrobe staples, Maje’s Lunar New Year capsule collection offers a radiant expression of style and grace, perfectly honoring the transformative spirit of the Year of the Snake.