15 Dec 2024
Jaguar, a name synonymous with innovation and elegance, has unveiled an exciting glimpse into its future design philosophy: Exuberant Modernism. This bold new creative direction, revealed through a striking teaser image showcasing the rear detail of a concept vehicle, promises a thrilling evolution in automotive artistry. Characterized by bold forms and exuberant proportions, Jaguar’s vision redefines the boundaries of modern design while staying true to its storied legacy.
Making its global debut at Miami Art Week on December 2, 2024, the Jaguar Design Vision Concept was introduced at one of the world's most prestigious art festivals. In keeping with the brand’s rich heritage of creativity, Jaguar curated two immersive gallery spaces, collaborating with a diverse group of emerging artists. Each artist was chosen for their alignment with Jaguar’s enduring "Copy Nothing" ethos, a philosophy first championed by founder Sir William Lyons.
Rooted in originality and fearless creativity, this ethos has driven Jaguar's identity since 1935. Through Exuberant Modernism, Jaguar celebrates this uncompromising spirit, crafting vehicles that command attention and spark inspiration. With its latest Design Vision Concept, the brand continues to honor its history while boldly stepping into the future, blending dramatic design with innovative thinking.
Prepare for a new chapter in luxury and creativity—this is Jaguar, bold, dramatic, and fearless.
