Icy Ling, CEO and Co-Founder of IC & Co

Previous         Next

SIR. Eyewear: Embrace Endless Summer with Gender-Neutral Elegance

13 Dec 2024

SIR. Eyewear has officially launched a new category that embodies the essence of an endless summer, striking a perfect balance between feminine and masculine aesthetics. This innovative collection reflects the intrinsic nature of the brand’s anonymous namesake, offering a gender-neutral selection designed for effortless wear. Each piece is crafted to complement any outfit, making it a versatile addition to your wardrobe.

The collection introduces two standout styles: The Classic and The Speed. Both designs are characterized by discreet details and a refined grace that elevate the eyewear experience. Handcrafted from high-quality Italian Mazzuchelli acetate, these frames are available in a variety of colors, including deep black, tortoiseshell, olive, and translucent citron. The high-gloss finish adds a touch of sophistication from the rims to the temples, ensuring that each pair not only looks stunning but also feels luxurious.

SIR. Eyewear’s commitment to quality is evident in every aspect of their designs, from the choice of materials to the craftsmanship involved in creating each frame. The use of Mazzuchelli acetate, known for its durability and aesthetic appeal, ensures that these eyewear pieces are not only stylish but also long-lasting.

As the brand continues to expand its offerings, SIR. Eyewear invites you to explore this new collection that celebrates individuality and style without boundaries. Whether you’re looking for a statement piece or a subtle addition to your everyday look, The Classic and The Speed provide options that cater to every taste.

With SIR. Eyewear, you can embrace an endless summer while making a fashionable statement that transcends traditional gender norms. Discover the collection today and redefine your eyewear experience with pieces that are as unique as you are.

Previous         Next

Back to news