Icy Ling, CEO and Co-Founder of IC & Co

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Celebrating Friendship: Madison Beer Shines in Kate Spade New York's Heartwarming Holiday Campaign

11 Dec 2024

This holiday season, Kate Spade New York has embraced the spirit of gifting and celebration with a heartwarming campaign that redefines what it means to give. For over 30 years, the brand has been synonymous with joy and generosity, and this year, it shines a light on the true gift in a girl’s life—her best friend. Starring Grammy-nominated singer-songwriter Madison Beer, the new docu-style campaign captures the laughter, support, and joy that only a best friend can provide, launching a movement that encourages everyone to celebrate that one special person who deserves to shine.

In this touching campaign, Madison is joined by her best friend Lena Fultz, along with influencers Lilly Russell and Pamela Valdez. The narrative centers around the importance of friendship, inviting each participant to spotlight their own best friends—the ones who consistently show up and make life brighter. The campaign beautifully illustrates the idea that true joy comes from inspiring others, as Madison and her friends surprise their besties with invitations to join them in the holiday shoot. The final campaign images resonate with heartfelt messages about why these friends were chosen to be part of this special moment alongside Madison.

“This Kate Spade New York holiday campaign is about celebrating friendships and those special people in our lives who always show up,” Madison shared. “For me, it’s my best friend, Lena. This is a tribute to best friend energy and how we celebrate each other this season.”

Eva Erdmann, CEO and Brand President of Kate Spade New York, echoed this sentiment: “This year's Holiday campaign is a celebration of friendship. It recognizes and appreciates those caring friends who know how to bring us joy or make us smile.” She emphasized the brand's unique ability to connect emotionally with its consumers and expressed excitement about reaching a younger audience while maintaining that meaningful connection.

At the forefront of this holiday campaign is the Kate Spade New York Deco Chain Shoulder Bag. With its minimalist yet sculptural design, the Deco bag has been reimagined for the season using mixed materials and quilted animations, making it an essential accessory for both everyday wear and special occasions.

The 2024 Holiday Gift Guide from Kate Spade New York celebrates the unique spirit of the season through nearly 30 gifting categories. From handbags and accessories to jewelry and home décor, this guide is crafted to inspire thoughtful gifts for everyone on your list—whether it's for your best friend, sister, or that party girl who seems to have everything.

The Holiday 2024 Collection is now available at Kate Spade New York stores and on katespade.com.au, with new styles continuing to roll out throughout December. This festive season invites you to embrace the joy of friendship and find the perfect gift that speaks to the heart.

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