Icy Ling, CEO and Co-Founder of IC & Co

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Lune Croissanterie Opens Its Sydney Flagship: A Culinary Masterpiece Awaits

07 Dec 2024

The long-awaited moment has finally arrived as Lune Croissanterie opens the doors to its flagship venue in Sydney on December 7th. This highly anticipated location brings the world-renowned croissants of Lune to the vibrant city, allowing Sydneysiders to indulge in a pastry experience like no other. Founded by former Formula One aerodynamicist Kate Reid, Lune has redefined the art of croissant-making, applying a meticulous, process-driven approach to elevate this classic pastry to new heights. Since its inception in Melbourne in 2012, Lune has become an international sensation, celebrated for its three-day production process and unwavering commitment to quality.

The opening of Lune’s flagship at the Rosebery Engine Yards marks a significant milestone in the brand's journey, offering an opportunity for locals to experience the full spectrum of Lune's offerings. From the buttery, flaky croissants that established its reputation to an array of rotating monthly specials, each visit promises a delightful surprise. Kate Reid emphasizes that Lune is more than just croissants; it is about creating moments of joy. The Sydney flagship embodies this philosophy, showcasing everything the brand has learned over the past decade while evolving the customer experience.

Designed not merely as a bakery but as an immersive experience, the Rosebery location invites guests into the innovative culture of Lune. A climate-controlled glass cube showcases the unique raw pastry process, allowing visitors to witness the artistry behind each croissant crafted by a highly skilled team of pastry chefs. The curated menu features beloved classics such as the Traditional Croissant, Pain au Chocolat, and Kouign Amann, alongside festive specials like the Gingerbread Croissant and Choc Peppermint Pain au Chocolat.

The interior design by In Addition seamlessly integrates Lune’s essence into the heritage Rosebery Engine Yards site, creating a space where history and innovation converge. Each architectural element reflects what is known as 'Lune Language,' from the curved entry portal referencing Lune’s name to a brass timeline that customers cross upon entering. Inspired by Melbourne’s flagship venue in Fitzroy, this space encourages discovery and connection, with features that invite guests to sit and share stories while appreciating the craftsmanship involved in creating these exquisite pastries.

The opening of this flagship is just the beginning for Lune in Sydney; plans are underway for a second location at Metro Martin Place in the heart of the city. With this expansion, Lune aims to ensure that everyone in Sydney can enjoy its iconic pastries. As you step into Lune Croissanterie’s new flagship location, prepare to embark on a sensory journey filled with texture, light, and the beauty of culinary craftsmanship that promises to redefine your pastry experience.

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