02 Dec 2024
As the Australian summer draws near, Ralph Lauren celebrates its continued partnership with the Australian Open by introducing the AO25 Capsule Collection, a tribute to tennis-inspired style and two decades of sartorial excellence. Available in Ralph Lauren and Polo Ralph Lauren boutiques and online across Australia from November 2024, this limited-edition collection fuses the brand’s heritage with the dynamic energy of the sport, offering a sophisticated take on court-side fashion for women, men, and children.
The collection channels the spirit of the Australian Open through bold, vibrant designs, reflecting the season’s warmth and vitality. Iconic pieces such as reimagined polo shirts, logo tees, and lightweight outerwear evoke a sense of timeless ease, designed for effortless layering. The accessories range, featuring the much-loved Ralph Lauren AO towels, along with stylish eyewear, hats, bags, and footwear, complements the apparel’s fresh color palette, inviting fans to embrace both comfort and elegance.
Ralph Lauren’s commitment to sustainability takes center stage in this collection, with materials like recycled polyester and cotton used throughout. Thoughtful details such as moisture-wicking properties and UV protection ensure that each piece is not only stylish but also functional, perfect for Australia’s sun-drenched courts.
Beyond the collection’s allure lies the return of Ralph Lauren’s Create-Your-Own (CYO) customisation program. Tennis enthusiasts visiting Melbourne Park during the tournament can personalise their pieces with bespoke motifs and monograms, bringing a unique touch to classic Ralph Lauren styles. For those unable to attend in person, the CYO designs are also available online, offering fans across Australia a chance to engage with the brand’s creative spirit.
For two decades, Ralph Lauren has defined “spectator style” through its partnerships with the US Open, Wimbledon, and the Australian Open. Since becoming the Official Outfitter of the Australian Open in 2021, the brand has cultivated a distinctive vision of tennis fashion, blending heritage and innovation to craft an enduring legacy. The AO25 Capsule Collection is a celebration of this journey, inviting tennis lovers and fashion enthusiasts alike to experience the perfect union of sport and style.
Explore the collection now at Ralph Lauren and Polo Ralph Lauren stores across Australia, online at ralphlauren.com.au, and through select retailers, including David Jones, Myer, and The Iconic. For a truly immersive experience, visit the on-site Ralph Lauren Australian Open store outside Rod Laver Arena in January 2025.
